{"id":118374,"date":"2024-02-28T13:14:29","date_gmt":"2024-02-28T10:14:29","guid":{"rendered":"https:\/\/azbuki.bg\/?p=118374"},"modified":"2024-12-16T10:59:53","modified_gmt":"2024-12-16T10:59:53","slug":"creating-global-impact-the-transformative-potential-of-higher-education-in-nation-branding","status":"publish","type":"post","link":"https:\/\/bel.azbuki.bg\/en\/uncategorized\/creating-global-impact-the-transformative-potential-of-higher-education-in-nation-branding\/","title":{"rendered":"Creating Global Impact: The Transformative Potential of Higher Education in Nation Branding"},"content":{"rendered":"<p><strong>Krasimira Valcheva<\/strong><br \/>\n<em>University of National and World Economy<\/em><\/p>\n<p><a href=\"https:\/\/doi.org\/10.53656\/str2024-1-7-cre\" target=\"_blank\" rel=\"noopener\">https:\/\/doi.org\/10.53656\/str2024-1-7-cre<\/a><\/p>\n<p><strong>Abstract.<\/strong> In a highly competitive global landscape, higher education institutions are important drivers of knowledge creation and talent development as well as key stakeholders in shaping the branding efforts of nations. This article explores the dynamic relationship between institutional and nation branding initiatives, with a specific focus on the participation of higher education institutions and the necessity for coordinated strategies that fully leverage their potential to enhance a nation\u2019s global reputation and competitiveness. By actively engaging higher education institutions as key partners in nation branding, countries could harness their significant competences and proficiency to shape the nation\u2019s image, drive economic growth, and ultimately project soft power on the global stage. The article provides insights that could guide policymakers and university administrators in making informed decisions and shaping institutional actions to enhance a nation\u2019s global reputation and competitiveness by fully harnessing the transformative potential of higher education institutions.<br \/>\n<em>Keywords:<\/em> higher education institutions; nation branding; global reputation; soft power; university rankings<\/p>\n<a href=\"https:\/\/bel.azbuki.bg\/en\/member-login\/\">Log in to read the full text<\/a>","protected":false},"excerpt":{"rendered":"<p>Krasimira Valcheva University of National and World Economy https:\/\/doi.org\/10.53656\/str2024-1-7-cre Abstract. In a highly competitive global landscape, higher education institutions are important drivers of knowledge creation and talent development as well as key stakeholders in shaping the branding efforts of nations. This article explores the dynamic relationship between institutional and nation branding initiatives, with a specific [&hellip;]<\/p>","protected":false},"author":124332423427287,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"0","show_post_meta":"0","show_post_author":"0","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"0","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"3","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""}},"categories":[1],"tags":[4929,4927,4928,4930],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creating Global Impact: The Transformative Potential of Higher Education in Nation Branding - \u0410\u0437-\u0431\u0443\u043a\u0438<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/history.azbuki.bg\/uncategorized\/creating-global-impact-the-transformative-potential-of-higher-education-in-nation-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating Global Impact: The Transformative Potential of Higher Education in Nation Branding - \u0410\u0437-\u0431\u0443\u043a\u0438\" \/>\n<meta property=\"og:description\" content=\"Krasimira Valcheva University of National and World Economy https:\/\/doi.org\/10.53656\/str2024-1-7-cre Abstract. 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