{"id":118405,"date":"2024-02-28T14:46:41","date_gmt":"2024-02-28T11:46:41","guid":{"rendered":"https:\/\/azbuki.bg\/?p=118405"},"modified":"2025-06-27T12:22:43","modified_gmt":"2025-06-27T09:22:43","slug":"green-trademarks-and-sustainability","status":"publish","type":"post","link":"https:\/\/bel.azbuki.bg\/en\/uncategorized\/green-trademarks-and-sustainability\/","title":{"rendered":"Green Trademarks and Sustainability"},"content":{"rendered":"<p><strong>Silviya Todorova<\/strong><br \/>\n<em>University of National and World Economy<\/em><\/p>\n<p><a href=\"https:\/\/doi.org\/10.53656\/str2024-1s-6-gre\" target=\"_blank\" rel=\"noopener\">https:\/\/doi.org\/10.53656\/str2024-1s-6-gre<\/a><\/p>\n<p><strong>Abstract.<\/strong> The new generations of consumers are increasingly aware and demand more and more sustainable products that are friendly to the environment and health in general. Nowadays, most companies know that using trademarks that are associated with the nature, sustainable or healthy goods or services could increase their sales and profit. In recent years, there has been a growing trend in companies using\u00a0environmentally conscious branding\u00a0to highlight their commitment to sustainability. This involves terms like \u201corganic\u201d, \u201cgreen\u201d, \u201ceco\u201d, \u201ceco-friendly\u201d, \u201csustainable\u201d or related words in the trademarks, including in logos, or slogans to convey their dedication to environmental responsibility. (Palacio 2023) These so-called Green Trademarks could bring sustainability to the company. Green Trademarks could be a way for companies to distinguish their products or services in the market by emphasizing their eco-friendly attributes.<br \/>\n<em>Keywords:<\/em> green trademarks; intellectual property; sustainability<\/p>\n<p><a href=\"https:\/\/azbuki.bg\/wp-content\/uploads\/2024\/02\/strategies_1s_24_silviya-todorova.pdf\" target=\"_blank\" rel=\"noopener\">Open the full text<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Silviya Todorova University of National and World Economy https:\/\/doi.org\/10.53656\/str2024-1s-6-gre Abstract. The new generations of consumers are increasingly aware and demand more and more sustainable products that are friendly to the environment and health in general. Nowadays, most companies know that using trademarks that are associated with the nature, sustainable or healthy goods or services could [&hellip;]<\/p>","protected":false},"author":124332423427287,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"0","show_post_meta":"0","show_post_author":"0","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"0","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"3","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""}},"categories":[1],"tags":[4919,4877,4920],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Green Trademarks and Sustainability - \u0410\u0437-\u0431\u0443\u043a\u0438<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bel.azbuki.bg\/en\/uncategorized\/green-trademarks-and-sustainability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Green Trademarks and Sustainability - \u0410\u0437-\u0431\u0443\u043a\u0438\" \/>\n<meta property=\"og:description\" content=\"Silviya Todorova University of National and World Economy https:\/\/doi.org\/10.53656\/str2024-1s-6-gre Abstract. The new generations of consumers are increasingly aware and demand more and more sustainable products that are friendly to the environment and health in general. Nowadays, most companies know that using trademarks that are associated with the nature, sustainable or healthy goods or services could [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bel.azbuki.bg\/en\/uncategorized\/green-trademarks-and-sustainability\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0410\u0437-\u0431\u0443\u043a\u0438\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Azbuki55\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-28T11:46:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-27T09:22:43+00:00\" \/>\n<meta name=\"author\" content=\"\u201e\u0410\u0437-\u0431\u0443\u043a\u0438\u201c\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u201e\u0410\u0437-\u0431\u0443\u043a\u0438\u201c\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bel.azbuki.bg\/en\/uncategorized\/green-trademarks-and-sustainability\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bel.azbuki.bg\/en\/uncategorized\/green-trademarks-and-sustainability\/\"},\"author\":{\"name\":\"\u201e\u0410\u0437-\u0431\u0443\u043a\u0438\u201c\",\"@id\":\"https:\/\/bel.azbuki.bg\/en\/#\/schema\/person\/de220d282eaa494f914ce0fd838645dd\"},\"headline\":\"Green Trademarks and Sustainability\",\"datePublished\":\"2024-02-28T11:46:41+00:00\",\"dateModified\":\"2025-06-27T09:22:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bel.azbuki.bg\/en\/uncategorized\/green-trademarks-and-sustainability\/\"},\"wordCount\":160,\"publisher\":{\"@id\":\"https:\/\/bel.azbuki.bg\/en\/#organization\"},\"keywords\":[\"green trademarks\",\"intellectual property\",\"sustainability\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bel.azbuki.bg\/en\/uncategorized\/green-trademarks-and-sustainability\/\",\"url\":\"https:\/\/bel.azbuki.bg\/en\/uncategorized\/green-trademarks-and-sustainability\/\",\"name\":\"Green Trademarks and Sustainability - 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