{"id":139867,"date":"2024-12-13T15:08:08","date_gmt":"2024-12-13T15:08:08","guid":{"rendered":"https:\/\/azbuki.bg\/?p=139867"},"modified":"2024-12-13T15:08:08","modified_gmt":"2024-12-13T15:08:08","slug":"polit-pop-sustainability-policies-businesses-and-media-heroes-for-a-green-lifestyle","status":"publish","type":"post","link":"https:\/\/bel.azbuki.bg\/en\/uncategorized\/polit-pop-sustainability-policies-businesses-and-media-heroes-for-a-green-lifestyle\/","title":{"rendered":"Polit-Pop Sustainability: Policies, Businesses, and Media Heroes for a \u2018Green\u2019 Lifestyle"},"content":{"rendered":"<p><strong>Mila Stancheva<\/strong><br \/>\n<em>Bulgarian Academy of Sciences<\/em><\/p>\n<p><a href=\"https:\/\/doi.org\/10.53656\/phil2024-03S-15\" target=\"_blank\" rel=\"noopener\">https:\/\/doi.org\/10.53656\/phil2024-03S-15<\/a><\/p>\n<p><strong>Abstract:<\/strong> The paper presents some of the results of an ongoing anthropological study on the socialization of \u201cgreen\u201d and \u201csustainable\u201d practices, both in business operations and in citizens\u2019 daily lives. We shed light on controversial aspects of sustainability through presenting and analyzing examples of Bulgarian businesses and their leaders, including freelancers, all of whom explicitly link their work to sustainability. The article focuses on the role of consumption as the main channel for transmitting \u201cgreen\u201c messages and policies, thereby altering individuals\u2019 attitudes and behavior, and on how these processes unfold in a digital environment, particularly, and in the broader context of the implementation and socialization of the European Green Deal &#8211; a set of political initiatives of the European Commission launched in its efforts to lead the continent to climate neutrality by 2050.<br \/>\n<em>Keywords:<\/em> sustainable lifestyle, consumer cultures, green transition, social media, EU<\/p>\n<p><a href=\"https:\/\/azbuki.bg\/wp-content\/uploads\/2024\/12\/philosophy_3s_24_mila-stancheva.pdf\" target=\"_blank\" rel=\"noopener\">Open the full text<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Mila Stancheva Bulgarian Academy of Sciences https:\/\/doi.org\/10.53656\/phil2024-03S-15 Abstract: The paper presents some of the results of an ongoing anthropological study on the socialization of \u201cgreen\u201d and \u201csustainable\u201d practices, both in business operations and in citizens\u2019 daily lives. We shed light on controversial aspects of sustainability through presenting and analyzing examples of Bulgarian businesses and their [&hellip;]<\/p>","protected":false},"author":124332423427287,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[]},"categories":[1],"tags":[9293,9295,9294,9270,9292],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Polit-Pop Sustainability: Policies, Businesses, and Media Heroes for a \u2018Green\u2019 Lifestyle - \u0410\u0437-\u0431\u0443\u043a\u0438<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/azbuki.bg\/en\/uncategorized\/polit-pop-sustainability-policies-businesses-and-media-heroes-for-a-green-lifestyle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Polit-Pop Sustainability: Policies, Businesses, and Media Heroes for a \u2018Green\u2019 Lifestyle - \u0410\u0437-\u0431\u0443\u043a\u0438\" \/>\n<meta property=\"og:description\" content=\"Mila Stancheva Bulgarian Academy of Sciences https:\/\/doi.org\/10.53656\/phil2024-03S-15 Abstract: The paper presents some of the results of an ongoing anthropological study on the socialization of \u201cgreen\u201d and \u201csustainable\u201d practices, both in business operations and in citizens\u2019 daily lives. We shed light on controversial aspects of sustainability through presenting and analyzing examples of Bulgarian businesses and their [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/azbuki.bg\/en\/uncategorized\/polit-pop-sustainability-policies-businesses-and-media-heroes-for-a-green-lifestyle\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0410\u0437-\u0431\u0443\u043a\u0438\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Azbuki55\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-13T15:08:08+00:00\" \/>\n<meta name=\"author\" content=\"\u201e\u0410\u0437-\u0431\u0443\u043a\u0438\u201c\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u201e\u0410\u0437-\u0431\u0443\u043a\u0438\u201c\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/azbuki.bg\/en\/uncategorized\/polit-pop-sustainability-policies-businesses-and-media-heroes-for-a-green-lifestyle\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/azbuki.bg\/en\/uncategorized\/polit-pop-sustainability-policies-businesses-and-media-heroes-for-a-green-lifestyle\/\"},\"author\":{\"name\":\"\u201e\u0410\u0437-\u0431\u0443\u043a\u0438\u201c\",\"@id\":\"https:\/\/vocedu.azbuki.bg\/en\/#\/schema\/person\/de220d282eaa494f914ce0fd838645dd\"},\"headline\":\"Polit-Pop Sustainability: Policies, Businesses, and Media Heroes for a \u2018Green\u2019 Lifestyle\",\"datePublished\":\"2024-12-13T15:08:08+00:00\",\"dateModified\":\"2024-12-13T15:08:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/azbuki.bg\/en\/uncategorized\/polit-pop-sustainability-policies-businesses-and-media-heroes-for-a-green-lifestyle\/\"},\"wordCount\":168,\"publisher\":{\"@id\":\"https:\/\/vocedu.azbuki.bg\/en\/#organization\"},\"keywords\":[\"consumer cultures\",\"EU\",\"green transition\",\"social media\",\"sustainable lifestyle\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/azbuki.bg\/en\/uncategorized\/polit-pop-sustainability-policies-businesses-and-media-heroes-for-a-green-lifestyle\/\",\"url\":\"https:\/\/azbuki.bg\/en\/uncategorized\/polit-pop-sustainability-policies-businesses-and-media-heroes-for-a-green-lifestyle\/\",\"name\":\"Polit-Pop Sustainability: Policies, Businesses, and Media Heroes for a \u2018Green\u2019 Lifestyle - 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