{"id":146321,"date":"2025-02-28T12:50:25","date_gmt":"2025-02-28T10:50:25","guid":{"rendered":"https:\/\/azbuki.bg\/?p=146321"},"modified":"2025-06-30T12:40:35","modified_gmt":"2025-06-30T09:40:35","slug":"analysis-of-the-radio-industry-in-bulgaria-2024-programs-audience-and-radio-market-research","status":"publish","type":"post","link":"https:\/\/bel.azbuki.bg\/en\/uncategorized\/analysis-of-the-radio-industry-in-bulgaria-2024-programs-audience-and-radio-market-research\/","title":{"rendered":"Analysis of the Radio Industry in Bulgaria 2024 \u2013 Programs, Audience and Radio Market Research"},"content":{"rendered":"<p><strong>Hristin Strijlev<\/strong><br \/>\n<em>University of National and World Economy<\/em><\/p>\n<p><a href=\"https:\/\/doi.org\/10.53656\/str2025-1s-10-ana\" target=\"_blank\" rel=\"noopener\">https:\/\/doi.org\/10.53656\/str2025-1s-10-ana<\/a><\/p>\n<p><strong>Abstract.<\/strong> This study examines current data from 2023\/2024 for the radio industry in Bulgaria. The author briefly traces the history of radio as a medium and its emergence and development in Bulgaria. The most important radio groups in the country are listed, along with information on their programming characteristics, coverage and ownership.<br \/>\nHere is the information about the audience for the 20 most preferred radio stations in Bulgaria, differentiated by age, gender, and location. The age groups that are the focus of the research are 16 \u2013 74 years old, 25 \u2013 54 years old, 16 \u2013 44 years old, 35 \u2013 54 years old, and 55 \u2013 74 years old \u2013 men and women in total, and separately. Data on listening to radio stations is presented throughout the country and separately in major cities such as Sofia, Plovdiv, Varna, Burgas, Ruse, Veliko Tarnovo, Stara Zagora, and Pleven.<br \/>\nData for the radio advertising market size in 2023 \u2013 2024 are presented and analyzed, and forecast data for its development in 2025 and 2026 are presented.<br \/>\n<em>Keywords:<\/em> radio industry, audience, radio stations, advertising market, media industry<\/p>\n<p><a href=\"https:\/\/azbuki.bg\/wp-content\/uploads\/2025\/02\/strategies_1s_25_hristin-strijlev.pdf\" target=\"_blank\" rel=\"noopener\">Open the full text<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Hristin Strijlev University of National and World Economy https:\/\/doi.org\/10.53656\/str2025-1s-10-ana Abstract. This study examines current data from 2023\/2024 for the radio industry in Bulgaria. The author briefly traces the history of radio as a medium and its emergence and development in Bulgaria. The most important radio groups in the country are listed, along with information on [&hellip;]<\/p>","protected":false},"author":124332423427287,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[]},"categories":[1],"tags":[10012,10010,10013,4907,10011],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Analysis of the Radio Industry in Bulgaria 2024 \u2013 Programs, Audience and Radio Market Research - \u0410\u0437-\u0431\u0443\u043a\u0438<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/science.azbuki.bg\/en\/uncategorized\/analysis-of-the-radio-industry-in-bulgaria-2024-programs-audience-and-radio-market-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analysis of the Radio Industry in Bulgaria 2024 \u2013 Programs, Audience and Radio Market Research - \u0410\u0437-\u0431\u0443\u043a\u0438\" \/>\n<meta property=\"og:description\" content=\"Hristin Strijlev University of National and World Economy https:\/\/doi.org\/10.53656\/str2025-1s-10-ana Abstract. This study examines current data from 2023\/2024 for the radio industry in Bulgaria. The author briefly traces the history of radio as a medium and its emergence and development in Bulgaria. The most important radio groups in the country are listed, along with information on [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/science.azbuki.bg\/en\/uncategorized\/analysis-of-the-radio-industry-in-bulgaria-2024-programs-audience-and-radio-market-research\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0410\u0437-\u0431\u0443\u043a\u0438\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Azbuki55\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-28T10:50:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T09:40:35+00:00\" \/>\n<meta name=\"author\" content=\"\u201e\u0410\u0437-\u0431\u0443\u043a\u0438\u201c\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u201e\u0410\u0437-\u0431\u0443\u043a\u0438\u201c\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/science.azbuki.bg\/en\/uncategorized\/analysis-of-the-radio-industry-in-bulgaria-2024-programs-audience-and-radio-market-research\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/science.azbuki.bg\/en\/uncategorized\/analysis-of-the-radio-industry-in-bulgaria-2024-programs-audience-and-radio-market-research\/\"},\"author\":{\"name\":\"\u201e\u0410\u0437-\u0431\u0443\u043a\u0438\u201c\",\"@id\":\"https:\/\/vocedu.azbuki.bg\/en\/#\/schema\/person\/de220d282eaa494f914ce0fd838645dd\"},\"headline\":\"Analysis of the Radio Industry in Bulgaria 2024 \u2013 Programs, Audience and Radio Market Research\",\"datePublished\":\"2025-02-28T10:50:25+00:00\",\"dateModified\":\"2025-06-30T09:40:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/science.azbuki.bg\/en\/uncategorized\/analysis-of-the-radio-industry-in-bulgaria-2024-programs-audience-and-radio-market-research\/\"},\"wordCount\":193,\"publisher\":{\"@id\":\"https:\/\/vocedu.azbuki.bg\/en\/#organization\"},\"keywords\":[\"advertising market\",\"audience\",\"media industry\",\"radio industry\",\"radio stations\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/science.azbuki.bg\/en\/uncategorized\/analysis-of-the-radio-industry-in-bulgaria-2024-programs-audience-and-radio-market-research\/\",\"url\":\"https:\/\/science.azbuki.bg\/en\/uncategorized\/analysis-of-the-radio-industry-in-bulgaria-2024-programs-audience-and-radio-market-research\/\",\"name\":\"Analysis of the Radio Industry in Bulgaria 2024 \u2013 Programs, Audience and Radio Market Research - 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