Nikolay Kanchev, PhD student
South-West University „Neofit Rilski“
Absract. The world of corporate communications has actively begun to use new technologies to effectively disseminate an organization's message to interested audiences - both internal and external. Unlike everyday communication, corporate communications puts this process on a more professional (and commercial) basis, thereby controlling the organization's media relations, crisis communication, communication with external audiences, with investors, and internal communication between managers and staff.
Keywords: intranet; effectiveness; benefits; corporate communications; communication