Prof. Dr. Vladimir Atanassov
Sofia University „St. Kliment Ohridski“
Abstract. The text gives meaning to multimodality as a complex of modes and expresses the understanding that the digital existence of the text affects the readers’ attitude and practices. The theoretical parameter of the study uses concepts like interactivity, text, intertext, virtuality, in the dynamics of verbal, video, audio, digital/online content, whose interaction can become a good practice in the pedagogical communication for the development of key and functional competences. The article offers a critical reconceptualization of the methods, techniques and instruments for upper secondary education, aiming for the enrichment of multicultural and digital literacy. The observations propose the systematisation and integration of multimodal resources in the school curriculum, as a basis and learning opportunity for constructing model(s) of innovative methodology and education.
Keywords: interactivity; text; intertextuality; hypertext; digital competencies
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